Digitalization of Yo Tumbas Taro Chips Marketing Through Marketplace and Live Streaming in Sidoharjo Kulon Progo
Abstract
This community service aims to empower MSMEs in Padukuhan Nglambur, Sidoharjo, by downstreaming the underutilized potential of taro. The program addresses the marketing limitations of the "Yo Tumbas" group to enable national market reach. The method involved systematic training for 30 participants, covering marketplace workshops (Shopee), live streaming techniques, and product visual optimization. As a result, participants successfully mastered online store management and interactive promotions that effectively boost consumer trust. This initiative established a hybrid marketing strategy that combined local partnerships (Si Bakul and TOMIRA) with national digital platforms. The real economic impact is reflected in stable sales volumes of 300 units per month, yielding a net profit of IDR 800,000. In conclusion, integrating modern marketing technology is the key to enabling local products to remain competitive, adaptive, and sustainable in the digital economy.
Keywords:
taro chips, hybrid marketing, marketplace, live streaming, MSME empowermentDownloads
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Copyright (c) 2026 Ridwan, Fikri Budiaulia, Danang Wahyudi, Jeffry Andhika Putra, Sofyan Lukmanfiandy, Yoga Aria Seta, Umari, Rizqy Arif Kurnia, Try Sujatmiko Ramadhani (Author)
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