Editor in Chief
Andika, S.E., M.M
Universitas Janabadra, Yogyakarta, Indonesia
Scopus ID: 58299752500
View MoreVol. 1 No. 1 (2026): April Edition
Jurnal Sinergi Inovasi dan Masyarakat (JSIM) is a scientific journal based on the Open Journal System (OJS) that publishes the results of community service and community empowerment activities through the multidisciplinary application of knowledge.
JSIM features articles related to the implementation of science and technology for community empowerment, social innovation, community economic development, digital literacy, public health, environmental sustainability, and collaboration between higher education institutions and society.
This journal is a peer-reviewed journal published twice a year, in April and October.
Published:
01-04-2026
Articles
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Implementation of a Wick-Based Hydroganic System as a Model for Enhancing Production and Food Self-Reliance at Bina Siwi Orphanage
Della Nanda Luthfiana Fakultas Ekonomi dan Bisnis, Universitas Janabadra, Yogyakarta Indonesia , Nobel Kristian Tripandoyo Fakultas Peternakan dan Pertanian, Universitas Diponegoro, Semarang Indonesia , Natasha Audsyta Fakultas Ekonomi dan Bisnis, Universitas Janabadra, Yogyakarta Indonesia , Hana Lutfia Fakultas Ekonomi dan Bisnis, Universitas Janabadra, Yogyakarta IndonesiaCommunity-based food security plays an important role in empowering vulnerable groups, including persons with disabilities. Bina Siwi Orphanage previously cultivated mustard greens using conventional soil-based methods with low productivity and without measurable nutrient management. This activity aims to increase mustard greens production capacity by applying a simple, practical wick-based organic hydroponic (hydroganic) system. A participatory approach was employed through four stages: observation, system planning, implementation, and productivity evaluation. The system used PVC (Polyvinyl Chloride) pipes as nutrient reservoirs and inert growing media, and flannel wicks, without the use of pumps or electricity. Cultivation was conducted for one planting cycle, with a harvest at 35 days after transplanting. The results showed an increase in production from approximately 3 kg to 8 kg per cycle, a 166% increase over the previous conventional method. The plants exhibited uniform vegetative growth without significant nutrient deficiency symptoms. The improvement in yield was influenced by stable nutrient availability, regulated plant density, and consistent media moisture maintained through capillary action. In addition to increasing productivity, the program enhanced participants’ technical skills in systematic crop management from seedling to post-harvest handling. The wick-based hydroganic system proved feasible for implementation in social institutions with limited resources.
Pages: 1-8Views: - Downloads: -Strengthening Vegetable Product Downstreaming through Training andMarket Testing in a Disability-Oriented Orphanage
Nadia Nadia Fakultas Ekonomi dan Bisnis, Universitas Janabadra, Yogyakarta Indonesia , Andika Andika Fakultas Ekonomi dan Bisnis, Universitas Janabadra, Yogyakarta Indonesia , Nurwiyanta Fakultas Ekonomi dan Bisnis, Universitas Janabadra, Yogyakarta Indonesia , Kartinah Fakultas Ekonomi dan Bisnis, Universitas Janabadra, Yogyakarta Indonesia , Natan Alberto Kebeaken Fakultas Pertanian, Universitas Sumatera Utara, Medan IndonesiaBina Siwi Orphanage cultivates vegetables as part of its economic self-reliance program; however, the products were previously marketed in bulk, without packaging or brand identity, resulting in low added value and limited competitiveness. This Community Service Program (PKM) aimed to strengthen business downstreaming through packaging and marketing training based on a participatory empowerment approach. The implementation method consisted of needs identification, packaging design, technical training and mentoring, branded product implementation, market testing through expos, and monitoring and evaluation. The results demonstrated a transformation from bulk vegetables into branded products with standardized packaging and consistent labeling, an increase in selling price from IDR 3,000 per bundle to IDR 5,000–10,000 per package, and the sale of 20 product packages on a single expo day, serving as market validation. The program also enhanced participants’ skills in packaging and marketing strategies. It began to strengthen managerial capacity by applying cost-based pricing and simple sales record-keeping, thereby encouraging a shift from production-based activities toward a more market-oriented social enterprise. In the long term, this downstreaming model through packaging and branding has the potential to become a sustainable business unit that reinforces the institution’s economic stability and social food self-reliance.
Pages: 9-17Views: - Downloads: -Empowering Angkringan Microenterprises through Infrastructure Improvement and Business Mentoring
Tiara Nur Anisah Fakultas Ekonomi dan Bisnis, Universitas Janabadra, Yogyakarta Indonesia , Jovan Ramadhan Gomang Fakultas Hukum, Universitas Janabadra, Yogyakarta Indonesia , Gabe Mangihut Parotua Lumbantobing Fakultas Hukum, Universitas Janabadra, Yogyakarta Indonesia , Renaldi Azis Fakultas Teknik, Universitas Janabadra, Yogyakarta Indonesia , Pandu Satyagraha Fakultas Teknik, Universitas Janabadra, Yogyakarta Indonesia , R Bagus Setyo Joko Wibowo Fakultas Teknik, Universitas Janabadra, Yogyakarta Indonesia , Riki Ardianto Fakultas Ekonomi dan Bisnis, Universitas Janabadra, Yogyakarta IndonesiaLimited facilities and infrastructure, along with low managerial capacity, hinder the angkringan microenterprises in Kricak Village, Tegalrejo District. These conditions result in low business attractiveness and constrained income growth. This community service program aimed to implement an integrated intervention model through facility improvement and business management mentoring to enhance service quality and entrepreneurial capacity. The method employed a participatory empowerment approach consisting of problem identification, intervention planning, facility improvement implementation, direct mentoring, and qualitative evaluation. Physical interventions included replacing tarpaulins, improving lighting, and providing supporting business equipment, while mentoring was conducted through dialogue and practical guidance on organizing a cleaner and more structured business layout. The results indicate improvements in the physical quality of business premises, customer comfort, and increased awareness and motivation among business actors to manage their enterprises more systematically. Although the impact on revenue growth has not yet been quantified, improvements in business conditions and positive partner responses indicate strengthened internal capacity among the micro-entrepreneurs. Enhanced service quality and business organization have the potential to increase competitiveness and gradually expand income opportunities at the local level. This integrated intervention model proves practical and relevant for empowering community-based microenterprises with limited resources.
Pages: 18-24Views: - Downloads: -Strengthening Marketing Strategy and Packaging of Organic Vegetables in Sekar Arum Farmer Group
Lintia Putri Nanda Fakultas Pertanian, Universitas Janabadra, Yogyakarta Indonesia , Diah Ayu Kumalasari Fakultas Pertanian, Universitas Janabadra, Yogyakarta Indonesia , Nurul Azizah Fakultas Pertanian, Universitas Janabadra, Yogyakarta Indonesia , Rama Wijaya Fakultas Pertanian, Universitas Janabadra, Yogyakarta Indonesia , Anugrah Sastri Yansa Fakultas Pertanian, Universitas Janabadra, Yogyakarta Indonesia , Ade Berkat Ely Waruwu Fakultas Pertanian, Universitas Janabadra, Yogyakarta Indonesia , Andri Zuliadi Fakultas Pertanian, Universitas Janabadra, Yogyakarta IndonesiaThe transformation of agribusiness marketing requires farmer groups to integrate digital strategies and product differentiation through packaging. However, many small-scale farmer groups remain production-oriented and have not yet strategically managed their marketing. This community service program aimed to strengthen the marketing capacity of the Sekar Arum Farmer Group through training on marketing strategies and practical packaging innovation. The method employed a participatory approach consisting of surveys and interviews, training sessions, packaging practice, and reflective evaluation. The activity was conducted on December 8, 2024, in Yogyakarta City. The results indicate that, before the intervention, marketing was conducted conventionally, without product identity packaging or social media as promotional tools. After the program, group members demonstrated improved understanding of product differentiation and of communicating value to consumers. The introduction of packaging with a group identity label marked an initial step in establishing clearer product positioning in the market. Through this differentiation, the products gained the potential to generate higher added value and create opportunities for more competitive pricing compared to bulk sales. Although social media optimization is still in its early stages, the intervention has encouraged a shift from a production-oriented to a market-oriented mindset in agribusiness. Overall, strengthening capacity through training and practical application provides a strategic foundation for sustainably enhancing the competitiveness of organic vegetable products.
Pages: 25-33Views: - Downloads: -Digitalization of Yo Tumbas Taro Chips Marketing Through Marketplace and Live Streaming in Sidoharjo Kulon Progo
Ridwan Fakultas Ekonomi dan Bisnis, Universitas Janabadra, Yogyakarta Indonesia , Fikri Budiaulia Fakultas Ekonomi dan Bisnis, Universitas Janabadra, Yogyakarta Indonesia , Danang Wahyudi Fakultas Ekonomi dan Bisnis, Universitas Janabadra, Yogyakarta Indonesia , Jeffry Andhika Putra Fakultas Ekonomi dan Bisnis, Universitas Janabadra, Yogyakarta Indonesia , Sofyan Lukmanfiandy Fakultas Ekonomi dan Bisnis, Universitas Janabadra, Yogyakarta Indonesia , Yoga Aria Seta Business Development Kampus UMKM Shopee DI Yogyakarta Indonesia , Umari Kalurahan Sidoharjo, Kapanewon Samigaluh, Kulon Progo Indonesia , Rizqy Arif Kurnia Yayasan Yatim Mandiri Yogyakarta, Yogyakarta Indonesia , Try Sujatmiko Ramadhani Yayasan Yatim Mandiri Yogyakarta, Yogyakarta IndonesiaThis community service aims to empower MSMEs in Padukuhan Nglambur, Sidoharjo, by downstreaming the underutilized potential of taro. The program addresses the marketing limitations of the "Yo Tumbas" group to enable national market reach. The method involved systematic training for 30 participants, covering marketplace workshops (Shopee), live streaming techniques, and product visual optimization. As a result, participants successfully mastered online store management and interactive promotions that effectively boost consumer trust. This initiative established a hybrid marketing strategy that combined local partnerships (Si Bakul and TOMIRA) with national digital platforms. The real economic impact is reflected in stable sales volumes of 300 units per month, yielding a net profit of IDR 800,000. In conclusion, integrating modern marketing technology is the key to enabling local products to remain competitive, adaptive, and sustainable in the digital economy.
Pages: 34-43Views: - Downloads: -Optimizing Digital Marketing to Enhance Snack MSME Capacity in Soka Wetan Sub-village
Budi Setyanta Fakultas Ekonomi dan Bisnis, Universitas Janabadra, Yogyakarta IndonesiaThis community service activity is motivated by the limited use of information technology among snack food entrepreneurs in Padukuhan Soka Wetan, Kalurahan Merdikorejo, Kapanewon Tempel, Sleman Regency, most of whom are homemakers running home-based businesses and still relying on word-of-mouth promotion and local networks, resulting in suboptimal market reach. The activity aims to enhance participants’ knowledge and basic skills in using digital marketing as a promotional tool through a participatory approach that includes counseling and guided practice, implemented in three stages: preparation, implementation, and evaluation. The materials covered include an introduction to digital marketing, the use of social media for business, the utilization of messaging services as promotional media, and the development of simple promotional content. Evaluation was conducted through pre-tests and post-tests, observation, and documentation. The results indicate an improvement in participants’ understanding of the importance of digital marketing, accompanied by their readiness to use digital media to market their products. This condition suggests that capacity-building among entrepreneurs can strengthen the competitiveness of local MSMEs while supporting business sustainability through expanded market reach and increased sales opportunities. Thus, digital marketing training can serve as an effective initial step in strengthening the capacity of snack food entrepreneurs at the hamlet level, though ongoing support is still required to sustain the outcomes.
Pages: 44-50Views: - Downloads: -Additional Menu
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